Marketing Research Essay Example | Topics and Well Written Essays - 3000 words - 3

Marketing Research - Essay Example According to McNamara, C (2008), marketing analysis is carried out by an organization or business venture in order to gauge the market niche. To Hunt, N & Tyrrell S (2004), marketing is all about advertising the products one has, enhancing public relations and efficient customer service. Effective marketing of products generally depends on many aspects ranging from security, trust, usability of the product, its appearance and its ability to satisfy customer requirements. The kind of business one is doing does not matter, the first thing to consider is the nature of products and services which you plan to offer your targeted customers and the best way to market it to them (Field, A 2009). Each and every business needs a marketing plan which is reliable and attainable. Customer trust is built through; Products need to be test-retested to ensure security of the consumers. Side effects and other negative perceptions by customers drive them away (James, T.F Et al. 2001). Again, if a product is not easy to use, then continuity is impossible. According to Morris, C (2008), gender is an important aspect in marketing since some forms of marketing suits females while others are meant for males. In order to ascertain this, a random sample will be selected from the database given and a new one will be developed based on the selected sample. Random sampling, stratified sampling and cluster sampling are some of the methods used to sample data. Random sampling is used in case the database to be used is made up of homogenous data; data with same character traits and the elements are selected randomly from the entire database. On the other hand, stratified sampling is used when the database is heterogeneous. In this case, elements with the same character traits are put together and then a random sample is selected. The different data groups are then combined to for the stratified sample. This sampling technique will be used in this case. Lastly, cluster sampling is the

Macroeconomics in Unemployment Essay Example | Topics and Well Written Essays - 1500 words

Macroeconomics in Unemployment - Essay Example For instance, in 2011, the United States plunged into its worst unemployment rate in decades, 7% (Domino, 2011). Unemployment is caused by a combination of numerous factors. Despite desperate attempts to curb it, it has persisted. According to Symes, poor government policy on unemployment is the principal cause of unemployment (1995). She also sites high unemployment compensation as a reason for unemployment (p. 173). When unemployed people receive compensation equivalent to what others on employment in other countries earn, they tend to be reluctant in job searching. After all, why search for a job when the government can foot your bills? Minimum wage legislation is also another cause of unemployment. By enacting the minimum wage legislation, the government made it alsmost impossible for small and medium size businesses to hire qualified persons. It is irrational to hire employees when your business cannot pay their salaries. High salaries is against business operation principle of maintaining the lowest possible level of expenditure to maximize profits. Surprisingly, discrimination is still among the factors causing unemployment. Some employers discriminate job seekers based on their race, religion, age, residence, physique, gender, or even political ideologies. Landy claims that, â€Å"Hundreds of thousands not yet old, not yet voluntarily retired find themselves jobless because of arbitrary age discrimination†¦Ã¢â‚¬  (2005). This is a solid evidence of age discrimination in employment. Whatever the reason, job discrimination is not justified at all. Besides the major causes of unemployment, many local factors cause unemployment. Such factors may include the location of the unemployed person, transport flexibility, cost, and availability, and commitment to job searching. Symes (1995) laid a scathing attack on government policies on unemployment terming the policies as the principal cause of unemployment (p. 9). This statement may be debated. However, government policies certainly play a role in influencing unemployment. Some of the government policies that influence unemployment are discussed below. Employment policy Even though commitments may vary, all governments attempt to stimulate employment. The US government for instance has tried to encourage business efficiency by bailing out firms adversely affected by the 2008/2009 economic depression to avoid massive layoffs. The UK government, on the other, hand introduced â€Å"The New Deal,† a programme that offers training and development to the unemployed to enhance their chances of securing jobs. Taxation policy The government may also use taxation, as a primary fiscal policy, to control unemployment. By cutting taxes, the government stimulates economic growth while at the same time reducing the rate of unemployment. This works in two ways. First, tax cuts increases consumers’ income, which means their purchasing power is increased. From the second perspective, b usinesses earn more money, as consumers buy more. The increased income leads to expansion, which consequently leads to hiring. Government Spending Government’s expenditure is not arbitrary, but well calculated. The government’s spending can influence unemployment significantly. For instance, by funding new programmes such as road construction, the government creates direct jobs to the workers involved in the construction. Additionally, there are indirect jobs in the private