Retailing Assignment Example | Topics and Well Written Essays - 750 words

Retailing - Assignment Example The responsive nature of the store representatives also added to the shopping experience although the retailer could do more with the displays and other equipment to provide a more engaging shopping experience to its consumers. 2. Retail strategy is a combination of the retail mix and the external environment. The chosen retailer had a department store particularly targeting towards its traditional as well as its well-informed consumers that are aware of the trends. With the ambience of the store, it was evident that the store was equally welcoming to any new and existing customers, thereby especially focusing their product mix at the traditional and well informed market segment. A key strength for the store was its helpful staff that could win consumers by being attentive to their problems and to respond to them in helping ways. However, the amount of technical equipment to keep the customers entertained were lacking although this could help the store attain a sustainable competitive advantage by maintaining customer loyalty. 3. The stores of our chosen retailer are located in a clean local neighborhood with minimal obstructions along the way to the store. The road patterns are steady and clear that add comfort to the journey to the store. The roads and footpath outside the store appears quite decent although improvements could be made. The inviting window display was attractive and visible so that consumers could figure out the location of the store. The surrounding area was also well planned although there was room for improvement. The parking lot was located near the store and a pathway lead customers to the store. The space in the parking lot was enough to accommodate an ample amount of cars although some peak seasons may experience traffic and congestion. Overall, the store had relatively easy accessibility with smoothly flowing traffic nearby, and easy